A glimpse into SWEEK, a mobile platform whose motto is that stories never end!

Nowadays, people are moving more towards ebooks instead of investing in a physical copy of books. This is proving to be quite useful in many ways, making it easier to carry books around. With Sweek, reading books on mobile devices is made easier and more user friendly. An interesting concept, read on to know more about the app and how it came to be.

About Sweek:

Sweek is a mobile platform which allows anyone to read, write and share stories. All over the world. In an instant. For free.

It allows the user to read from a number of options, write or publish their own work and reach a large reader base, as well as share their favourite stories with friends via the various social media platforms.

Sweek’s mission statement:

‘Sweek stimulates community based writing and reading on a global scale by enabling everybody to easily publish, read and share stories with the world at no cost. By providing mobile and online reading, Sweek contributes to a more sustainable future.’

History of Sweek:

Sweek was incubated by Mybestseller, the European market leader in self-publishing. The founders of Mybestseller saw an opportunity in the rising trend of mobile publishing. Key were changing reading habits, serialization of content and short stories. After some research and deliberation, the Sweek concept was born!

In September 2015, Sweek was formally established. Since then the team grew considerably  and now consists of 14 members.

Now, since June 2016, Sweek has been available to the public on both Android and iOS platforms!

Publishing perspectives:

By introducing Sweek, Mybestseller offers publishers a comprehensive proposition and innovative tools for self-publishing and mobile publishing that can be easily integrated in their strategy in the fast changing publishing world. The focus is on creating synergies between traditional, mobile and self-publishing.

Benefits for publishers

Next to directly increasing sales via the marketing tool, publishers can benefit in other ways from using Sweek. Big data is very important to publishers, as it gives insight in reading behavior and trends, and in the reader demographics of their writers. Publishers can also use Sweek to scout upcoming writers with a large online follower base, who have already proven themselves: the new rockstars of writing will arise from mobile publishing.

Sweek self-publishing

Next to the Sweek mobile publishing platform, users are offered the opportunity to publish their paperbacks or e­-books via Sweek self­-publishing. For free. The state-of-the-art publishing platform enables any author to easily publish, promote and sell books. All relevant sales channels and a variety of additional services are available to the user. The best thing is, there are no costs upfront and authors receive a royalty per sold copy. Even though stories are available for free on Sweek, the team is convinced that fans would love to have an e-book or a printed copy.

Connect with Sweek:

If you want to read more about the Sweek story and the team, just check out the Sweek blog.

Further you can connect on social media at:

facebook

twitter

instagram

pinterest

The Tao of Book Publicity: A Beginner’s Guide to Book Promotion by Paula Margulies

The following has been taken from the Press Release of the book:

In The Tao of Book Publicity, publicist Paula Margulies outlines the basics of book promotion and explains how the business of publicizing a book works. Designed for beginning authors but also useful for those with some experience in book publishing, The Tao of Book Publicity provides information on the importance of writing a good book and the need for developing a platform, as well as how-to explanations for creating publicity material, including front and back cover text, press releases, Q&As, media and blog tour queries, and newsletter and media lists. The Tao of Book Publicity also covers social media, book pricing and sales, book tours and media interviews, and author websites. In addition to explaining how book publicity works, this valuable handbook explores practical topics such as publicity costs, timing, and considerations when hiring a publicist. Simple, straightforward, and informative, The Tao of Book Publicity includes expert advice on all aspects of book promotion and is a go-to reference guide for beginning and experienced authors alike.

TaoBookPublicity-Cover-FINAL

            “I wrote this book to help authors understand what’s involved in promoting a book and what they should expect if this is their first time trying to sell a book they’ve written,” said Margulies. “The Tao of Book Publicity is based on years of experience working with both traditionally and self-published authors and answers the most common questions I hear from new authors when they contact me about representing their work.”

The handbook has received early praise from the publishing community, including Huffington Post contributor and Author Magazine editor, Bill Kenower, Southern California Writers’ Conference director, Michael Stephen Gregory, and UCSD writing instructor, Marni Freedman, who writes, “The Tao of Book Publicity is filled with easy-to-implement, savvy, practical advice from an experienced industry insider. Paula Margulies breaks down the often-confusing landscape of book publicity with clarity, humor, and insight. Don’t promote without reading it first!”

Paula Margulies Photo

Paula Margulies is the owner of Paula Margulies Communications, a public relations firm for authors and artists. She has received numerous awards for her essays and works of fiction, including her nonfiction handbook, The Tao of Book Publicity, her historical novel, Favorite Daughter, Part One, her first novel, Coyote Heart, and her short story collection, Face Value: Collected Stories. She has been awarded artist residencies at Caldera, Red Cinder Artist Colony, the Vermont Studio Center, and Centrum. Margulies resides in San Diego, California. For more information, please visit http://www.paulamargulies.com.

For more information on the author or The Tao of Book Publicity, please visit www.paulamargulies.com or www.amazon.com.

For further information, please contact:

     Paula Margulies Communications

    8145 Borzoi Way

San Diego, CA 92129

T: 858-538-2047

paulamar@san.rr.com

www.paulamargulies.com

My Thoughts:

There is not much to say about this book, the title is self explanatory. However, I had the pleasure of reading through it and though I am not an author, I found the book to be extremely informative. Paula has explained in detail everything an author needs to know about how to promote their book, when is the right time, which methods might work and various other related topic. The book covers every aspect required and it is clear that a lot of the information has come from Paula’s experience as a publicist. The book is well written and is segregated into chapters making it very easy to skip ahead to the information an author is looking for. I strongly recommend this book for all the authors out there, use it as a guide, it is wonderful. Also, all the reviewers out there as well as the publicists would strongly benefit from some of the information provided. It will help while planning the a book’s promotion and in marketing.